Our Head of Marketing, Daniel Thompson, circulated an email in June with a helpful guide on how best to utilise our individual LinkedIn profiles to promote easyHotel. This can help us in various ways:
Brand Exposure: Every like, share, and comment on easyHotel-related content increases our brand visibility. This can lead to more people becoming aware of our hotels, which is essential for growth.
Hotel Site Acquisition: A broader LinkedIn network can be beneficial for our development team and finding new hotel site opportunities. If our team members are connected to real estate professionals or others in the hospitality industry, this can lead to potential leads for new locations.
Talent Attraction: LinkedIn is a great platform for attracting top talent. When our colleagues share insights about their work at easyHotel, it can attract professionals who may be interested in joining the business.
If you do not use LinkedIn, sharing content on Facebook or Instagram are also both great platforms to promote our brand. We want to encourage our colleagues to be active on social media by sharing or engaging with content about easyHotel - a coordinated effort from the entire team can have a significant impact!
If you would like to learn more about how best to optimise your profile, please find the guide available for download below.
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