On track for a weeklong of promotion across the Netherlands.

Next stop, easyHotel!  We're about to make a big splash at the major train stations in Amsterdam, The Hague, and Rotterdam with a weeklong digital poster campaign starting from Mon 11th March.

At each of the train stations are a number of digital poster sites or screens. Each of these screens shows multiple animated adverts and we’ve got a 10 second slot which will run for the full week and be viewed 800,000 times. Our advert will promote our brand and inform travellers that they’re to book direct at easyhotel.com to get the best easyHotel price.

With this campaign we aim to boost our brand awareness, introduce new customers to easyHotel and get more customers to book direct. We’ve chosen these major train stations to help capture those traveling from out of town who may need accommodation for future travels. We expect customers will be booking for both hotels across the BENELUX and further afield across Europe.