Our focus is to make booking a simple and seamless experience. The new checkout brings all checkout steps onto one page, removes unnecessary info, and makes it clearer how to get the membership discount.
To check whether the new checkout design did improve the customer experience we ran and A/B experiment with great success - the new checkout increased conversion (Hotel page to checkout) +127%!
This is just the start on our vision: to offer the most seamless and simple booking and post-booking experience so, our customers can focus on enjoying the city and not worry about the rest. For more info on Product Strategy and what’s in the works go here and if you have any feedback message Alex 😊
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